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  • 404trends #8 | Big Bang in gaming | Build profitable lands and 11 business ideas 💰

404trends #8 | Big Bang in gaming | Build profitable lands and 11 business ideas 💰

Dear friends, founders, and those who think 'V-Bucks' is a venture capital firm.

I’m back with a bunch of insights.

First of all, it’s a new edition of the 404trends newsletter, where we dive deep into the trend to help you spend less time on the research.

Today we’ll talk about the Fortnite trend and how you can use it.

What’s inside

  • Fortnite's Big Bang

  • Top Fortnite creators

  • Fortnite users Insights

  • Business opportunities

  • How many VC-backed startups have failed this year

Rising Trend: Fortnite's Big Bang 🌌

Fortnite went beyond the galaxy with its biggest live event ever on December 2, 2023. Imagine a game evolving beyond its core - that's Fortnite. With new modes, features, and mechanics, it's not just a Battle Royale anymore. It's an ever-expanding universe.

Why It Matters:

Fortnite's player base remains impressively large, with over 220 million active monthly players, showing its enduring appeal in the gaming world. This is a significant increase from 2021 when the game had over 400 million registered users, indicating its continued growth and ability to keep players engaged over time.

Wait a minute. Who do you think I am?

Do you think I’m just going to throw the data into your face without defining opportunities? Here’s some juice:

1.5M searches for a tracker that can show valuable data about something… or someone

Fortnite players spend a significant amount of money on in-game purchases. According to a survey conducted by LendEDU, 68.8% of Fortnite players have spent money on in-game purchases, with the average amount spent being $84.67. In terms of overall revenue, Fortnite generated $5.8 billion in 2021.

The Fortnite item shop is a popular spot where players regularly buy new skins, cosmetics, and more with their V-bucks. Popular items include:

  • Skins: Favorites include Travis Scott, soccer, and NFL-themed skins.

  • Celebrity and Brand Items: Items related to celebrities and big brands are popular.

  • Emotes: Players often buy fun and interesting emotes.

  • Gliders: Stylish and unique gliders are in demand.

  • Pickaxes: Pickaxes with special designs are sought after.

The Real Juice In Building Lands 🌍

Epic Games pays creators who build experiences for Fortnite from a pool of 40% of Fortnite's net revenues each month. The payment is based on how long players stay in the game's islands, created by these creators. Some creators have been able to earn significant income by creating popular Fortnite islands. For example, Epic Games estimated that 43 creators would make more than $1 million over 12 months, and five could make more than $10 million

Brands partnered with Fortnite

  • Marvel: Collaborations introducing Marvel characters into Fortnite.

  • Star Wars: Themed skins and items from the Star Wars universe.

  • Eminem: Featured in the Icon Series with three unique skins.

  • Football Clubs: Partnership with 23 global football clubs and Pelé.

  • Unofficial by Grand Vision: Co-branded optical eyewear and sunglasses.

  • LEGO: Creation of LEGO Fortnite, a survival crafting adventure.

  • Ralph Lauren: Digital apparel and accessories collection in Fortnite.

  • Netflix: Elements from Netflix properties, like Stranger Things, added.

  • Balenciaga: First high-fashion brand collaboration with in-game outfits.

  • Disney: Participation in the Disney Accelerator program for equity investment and executive access.

🎯Fortnite User Insights

Let’s break down Fortnite’s audience into several categories based on age, gender, device usage, and viewing habits.

  • Age:

    • 85% are 18-35 years old.

    • Over 60% are 18-24 years old.

    • A significant number are under 18 years old.

  • Gender:

    • 78% male.

    • 22% female.

  • Device Usage:

    • 78% prefer consoles.

  • Viewing Habits:

    • Large audience on Twitch and YouTube.

    • Over 13 million hours streamed weekly on Twitch.

    • Peak esports viewership of over 2.3 million in 2019.

  • Employment Status:

    • 42% in full-time employment.

  • Event Participation:

    • Major events draw over 15 million concurrent players.

note: data has been gathered through multiple sources

Opportunities for Fortnite Wave 💸💸

Let’s see how to tap into this trend and make your bucks.

  1. Design and publish Fortnite islands.

  2. Stream your Fortnite gameplay.

  3. Participate in Fortnite tournaments

  4. Promote Fortnite-related products and earn commissions

  5. Sell digital guides about Fortnite strategies and tips

  6. Organize Fortnite gaming events or tournaments

  7. Create and sell Fortnite cosplay outfits and accessories

  8. Build a platform for buying, selling, or trading unique Fortnite items

  9. Create reports on Fortnite market trends

  10. Build a content creation tool for Fortnite influencers

  11. Build an item marketplace tracker

  12. Build a player matchmaking tool based on results, skills, and playing style

Want to promote your business to my community of 250+ entrepreneurs and investors? Reply “advertise”

📖Further Reading: How many VC-backed startups have failed this year

In 2023, over $27 billion was invested in about 3,200 startups, but these companies still failed. While VC support can lead to success, there are also many cases where it leads to compromises and altered visions. So, the real question might be: are startups staying true to their vision with VC involvement, or just following where the money leads?

Something Else To Read

Wrap Up 🥳

Another week, another deep dive into the niches! Share this newsletter if you found it insightful.

Till the next one,


P.S. Here are a few ways for us to work together:

  1. Join me on a free coaching call where I’ll help you to validate your idea and get the first users, reply “100users” to join.

  2. Hire developers to build anything from scratch, from the middle, or finish the broken stack, reply “needbuilders” to request help

  3. Also, if you use any idea from this newsletter, reach out to me and I’ll promote your website for free

What did you miss from previous trends: